Timekeepers X Chopard

Timekeepers is a globally recognized luxury watch retailer known for offering some of the world’s finest watch brands.Timekeepers is the official retailer for over 15 prestigious international watch brands including TAG Heuer, Baume & Mercier, Perrelet, Corum, and Greubel Forsey.

The campaign also involved Chopard, a prestigious Swiss luxury brand founded in 1860, known for its exceptional craftsmanship, technical precision, and high-end watch and jewellery collections.

The project was designed to strategically highlight Timekeepers as the exclusive retailer of Chopard luxury watches. The campaign also celebrated the 25th anniversary of Chopard’s Happy Sport Collection while showcasing the brand’s craftsmanship and new collections to key media, influencers, and luxury consumers.

A high-profile launch event and PR strategy were executed to strengthen the association between Timekeepers and Chopard while positioning Timekeepers as a leading destination for luxury watch connoisseurs.

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Scope of Work

Strategic PR planning and campaign execution

Media outreach and press coverage

Influencer and fashion media engagement

Event planning and management

Celebrity and media guest coordination

Brand positioning for Timekeepers as the official Chopard retailer

Objective

Position Timekeepers as the sole retailer of Chopard watches.

Celebrate the 25th anniversary of the Happy Sport collection.

Showcase Chopard’s new collection “The Artisan of Emotions.”

Promote the L’Heure du Diamant collection, exclusively available at Timekeepers.

Increase media visibility for Timekeepers and its CEO Ali Kochra.

Generate strong media and influencer coverage around the collaboration.

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Services Provided

Public relations strategy and execution

Media seeding and press engagement

Influencer marketing and outreach

Event conceptualization and management

Celebrity engagement and red-carpet coordination

Fashion and lifestyle media relations

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The campaign included a high-tea interaction with fashion and lifestyle media, followed by a high-profile red-carpet evening event attended by celebrities and leading editors.