Novotel Imagicaa

Novotel Imagica Khopoli is India's first theme park hotel, located adjacent to Adlabs Imagica and nestled in the Sahyadri Hills. A 5-star family destination with 287 rooms, 4 F&B outlets, and expansive banqueting space, it promises a fun-filled, “I-magical” experience for guests.

Objective

Build top-of-mind brand recall for Novotel Imagica as a one-of-a-kind theme park hotel

Create a buzz around the brand's launch and establish its visual identity

Design collateral and creatives for various hotel departments – F&B, rooms, MICE, sales, etc.

Conceptualize restaurant names, ballrooms, and design comprehensive promotional assets

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Scope of Work

Pre-launch to post-launch brand communication

360° creative design across print, digital, signage, and in-room collaterals

Conceptual and visual development of sub-brands (restaurants, ballrooms, campaigns)

Creation of branding elements that reflect the amusement park theme

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Creative Solutions Included:

Logo Design & Branding: Visual identity for the hotel, restaurant names, and ballrooms

In-Room & Stationery Collateral: Room directories, DND signs, menus, guest cards, minibar lists

F&B Branding: Name and logo creation for Deli Shop, Bar, Pool Bar, and Rooftop outlets

Promotional Collateral: Tent cards, cake boxes, takeaway packaging, giveaways

Advertising Campaigns: Print, outdoor hoardings, teaser and launch campaigns

Sales & Marketing Collateral: Fact sheets, brochures (including MICE), loyalty collaterals, mailers, and banners

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Agency Innovation:

Developed the signature "N-Wave Graphic", a visual motif inspired by amusement park elements

Used consistently across hotel collaterals—mouse pads, web banners, activity charts—to reinforce identity

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Successfully positioned Novotel Imagica as a theme park destination hotel

Enhanced brand visibility among corporate and family audiences

Built a consistent and playful design language that aligned with the brand’s “fun never ends” theme

Boosted engagement and bookings through a cohesive teaser, launch, and post-launch creative campaign.

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