Luxury PR Impact: Jimmy Choo

Jimmy Choo is a globally renowned luxury fashion house known for its bold glamour, craftsmanship, and red-carpet appeal. Established in 1996, the brand has become synonymous with celebrity style and luxury fashion.

Jimmy Choo offers a wide range of luxury products including footwear, handbags, fragrances, and accessories, along with a growing men’s collection. The brand is recognized for combining innovative design with traditional craftsmanship, making it a key name in the global luxury fashion industry.

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The project focused on creating sustained brand visibility and strengthening Jimmy Choo’s ultra-luxury positioning in the Indian market through strategic public relations.

The campaign included seasonal collection launches, media features, influencer engagement, and celebrity placements, ensuring the brand remained consistently present across leading fashion and lifestyle publications.

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Scope of Work

• Public relations strategy and media outreach

• Campaign ideation for seasonal launches and capsule collections

• Pre-launch, launch, and post-launch PR planning

• Celebrity and influencer engagement

• Product placements and trend stories in leading publications

• Media coverage tracking and reporting

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Objective

• Build consistent brand visibility in top-tier fashion and lifestyle media.

• Strengthen Jimmy Choo’s ultra-luxury brand positioning in India.

• Drive editorial coverage and product placements in leading media titles.

• Increase celebrity advocacy and aspirational brand association.

• Amplify collection launches through influencer and social media engagement.

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Services Provided

• Strategic public relations planning and execution

• Media relations with top fashion and lifestyle publications

• Celebrity styling and brand placements

• Influencer outreach for social media amplification

• PR support for seasonal launches and capsule collections

• Thought-leadership positioning through global spokesperson engagement

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The PR campaign delivered significant media visibility and audience reach for the brand.

Media Coverage

• Total organic media coverage: 472 placements

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Audience Reach

• Total audience reach: 11.96 billion

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Key Campaign Results

• SS’22 + AW’22 organic coverage: 442 placements

• Varenne Bag Collection coverage: 14 placements

• Diwali Capsule Collection coverage: 16 placements

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Top Media Features: Coverage appeared in leading fashion publications including:

Vogue India | ELLE India | Harper’s Bazaar India | Grazia India | Lifestyle Asia

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Celebrity Placements The brand was featured through celebrity appearances including:

Manushi Chhillar | Sidharth Malhotra | Mrunal Thakur | Alia Bhatt

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Overall, the campaign successfully amplified Jimmy Choo’s luxury positioning, increased brand visibility across premium media platforms, and strengthened its association with celebrity fashion and red-carpet culture.