Ibis Bengaluru City Centre is a go-to destination for both business and leisure travelers in India’s high-tech capital. Known for its convenience, comfort, and contemporary hospitality, it caters to urban professionals and tourists alike.
The project focused on conceptualizing and designing visually engaging creative assets for F&B promotions at the hotel. The objective was to drive footfall and enhance brand visibility among the target audience through strategic and compelling communication.
A visually driven marketing strategy was implemented to promote various F&B events and experiences at the hotel restaurants. Eye-catching and strategic communication was developed to attract the right audience and build top-of-mind recall for the hotel’s culinary offerings. This included designing creative promotional materials such as A3 posters, conceptualizing in-restaurant promotional visuals, and creating collaterals for ongoing campaigns and themed events. The focus was on delivering high-impact, visually appealing assets that aligned with the hotel’s brand positioning.
• Increased footfall at F&B outlets across both hotel properties
• Strengthened visibility and recall for the hotels through impactful promotional creatives
• Elevated the perception of in-house dining experiences within the target market
