Dharana at Shillim is a luxury wellness retreat located in the serene Sahyadri Hills, offering transformative health experiences rooted in Ayurveda, mindful movement, clean nutrition, and Vedantic philosophy. Known for its immersive, nature-led approach to healing, Dharana curates personalized programs designed to promote conscious living and inner balance.
Objective
Partner with Palladium Mall to leverage its high-value customer base and luxury brand ecosystem
Enhance brand visibility among premium shoppers during Palladium’s anniversary celebrations in mid-September
Position Dharana at Shillim as a go-to wellness escape within the luxury lifestyle space
Drive interest and leads through targeted in-mall, digital, and influencer-driven exposure
Scope of Work
Collaborate with Palladium to curate a shopper engagement campaign, where top spenders are rewarded with Dharana stay vouchers
Execute brand visibility touchpoints across digital screens, concierge desks, and OOH platforms
Integrate Dharana into Palladium’s email marketing, influencer activation, and social media outreach
Coordinate asset development and delivery aligned with Palladium’s anniversary campaign timeline
Campaign Collaboration Highlights:
Gifting Partnership: Provided 5 complimentary 3-night stay vouchers for Palladium’s top 5 shoppers spending above ₹5 lakhs
Digital Promotion: Featured in a dedicated emailer to Palladium’s customer database with a clear call-to-action
In-Mall Visibility: 30-second Dharana video showcased on 2 digital entrance screens, plus branded tent cards and postcards at the concierge desk
Social Media Exposure: 2 posts and stories published on Palladium’s official social media platforms highlighting Dharana at Shillim
Premium Brand Display: Dharana gift card displayed in the prize area alongside luxury brands like Jimmy Choo and Coach
Influencer Activation (Proposed): Potential collaboration with an influencer to showcase shopping at the mall and trekking at Shillim, curated and coordinated by Dharana
Increased brand recall and visibility within a highly targeted, affluent customer base
Premium brand association through presence alongside global luxury labels
Organic interest and potential leads from both digital and on-ground activations
Opportunity for deeper integration through Palladium’s upcoming Wellness Month in January, allowing for long-term brand presence
