BOSS

BOSS (HUGO BOSS) is a globally recognized fashion brand known for its sophisticated style, premium craftsmanship, and powerful brand ambassadors. The BOSS ONE Bodywear Collection was launched with a high-impact campaign featuring global icon David Beckham, reinforcing BOSS’s positioning in the luxury lifestyle and fashion segment.

To drive mass visibility and digital buzz around the BOSS ONE Bodywear campaign featuring David Beckham, through strategic public relations (PR) coverage across premium media, fashion editors, influencers, and stylists.

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Objective

• Amplify the launch of the BOSS ONE Bodywear Collection in India.
• Generate editorial and social media buzz through top-tier publications and influencers.
• Leverage David Beckham’s global appeal to strengthen brand resonance across fashion-forward and lifestyle-focused audiences.

PR Strategy & Execution for digital and social platforms

Media Outreach and placements in top lifestyle and fashion publications

Influencer & Stylist Collaborations for Instagram Stories and Reels

Editorial Amplification via fashion editors and opinion leaders

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Top-tier media placements in publications including:

• GQ, Harper’s Bazaar, Grazia, ELLE, Esquire India, Lifestyle Asia, ET BrandEquity, Indian Retailer, Adgully, and more

Extensive social media coverage across:

• Editors: Harper’s Bazaar, Grazia
• Stylists: Isha Bhansali, Sheefa Gilani
• Influencers: Rij Eappen, Siddhi Mehta, Riaan George, Sanket Mehta, and others

Coverage Types: Instagram Reels, Posts, Stories, Web features

Notable Headline Mentions:

• “David Beckham stars in new BOSS underwear campaign”
• “Confidence is the ultimate style statement”

Massive visibility across digital platforms and fashion communities, enhancing brand perception and engagement during the launch phase.

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