Arvino

Arvino is a fashion jewellery brand established in 1992 and known for its elegant, design-driven collections that celebrate femininity. The brand was founded by visionary designer Arvind Agarwal, who became the first Indian designer to showcase a jewellery collection at New York Fashion Week.

Arvino specializes in wholesale fashion jewellery and is recognized in the industry for combining craftsmanship with modern technology and ethical practices. The brand focuses on creating jewellery that reflects strength, beauty, and individuality while maintaining transparency and trust in its manufacturing and business practices.

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The project focused on building Arvino’s digital presence and strengthening its brand image on social media platforms. The aim was to transform Arvino’s social media channels into a visually appealing and engaging space that highlights the brand’s jewellery collections while driving customer interest and inquiries.

Through strategic content planning, campaigns, and community engagement, the project aimed to position Arvino as a trendy, aspirational jewellery brand for modern consumers.

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Scope of Work

• Social media strategy development

• Content creation and visual storytelling

• Campaign planning and execution

• Paid and organic social media management

• Photoshoot planning for social media creatives

• Community engagement and audience growth

• Performance tracking and reporting

Objective

• Build a strong and consistent brand presence on social media.

• Increase audience engagement and brand awareness.

• Position Arvino jewellery as an ideal choice for multiple occasions.

• Drive traffic to the website and retail channels.

• Grow the brand’s online community and lead generation.

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Services Provided

• Social media content strategy and creative planning

• Influencer and social media engagement strategy

• Content creation including interactive videos and campaign creatives

• Social media photoshoots and feed transformation

• Paid and organic campaign execution

• Festival-based campaign planning including:

- Navratri campaign

- Diwali campaign

- Christmas campaign

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The strategy also focused on creating conversations with the audience, introducing the brand story, and showcasing jewellery collections across digital platforms.

Results

The campaign delivered strong improvements in social media growth, engagement, and lead generation.

Audience Growth

• Instagram followers increased by 100%

• Facebook followers increased by 262.08%

Lead Generation

• 105 leads generated through campaigns

Facebook Performance (3 Months)

• Engagements: 3,235

• Clicks: 2,044

• New fans: 1,499

Instagram Performance (3 Months)

• Followers: 3,682

• Likes: 12.3K

• Comments: 92

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Overall, the strategy successfully transformed Arvino’s social media presence, increased brand engagement, and strengthened its digital visibility.