With an ever-increasing number of brands, celebrities, influencers, and eyes glued to social media, magazines, and countless other channels, the media landscape has never been more cluttered or more ripe with opportunities.. A single viral moment can redefine an influencer or brand’s future, and savvy entrepreneurs are quickly realising the immense value of strategic visibility.
Your brand’s awareness and visibility are undeniably vital, but here’s the crucial distinction - not all visibility is equal. For any effective public relations agency, it's not simply about getting noticed. It’s about telling the right story to the right people, at the right time, and through the right channels. At id8 Media Solutions, an integrated marketing agency, our approach to PR strategy builds long-term brand equity by blending authentic storytelling with powerful cultural influence to create narratives that actually matter.
Before the flashbulbs and headlines, comes the crucial groundwork. As a leading public relations firm, we begin with an insight-driven process. We identify what truly drives the brand, where it stands in the competitive market, and who its core audiences are. Crucially , our PR services aren’t one-size-fits-all. We tailor messaging, choose platforms with pin-point precision, and leverage media relationships cultivated over years of trust and collaboration.
This foundation of rigorous planning enables us to build brand narratives that are both, authentic and scalable. Whether launching a luxury flagship, amplifying wellness tourism, or elevating a heritage product, every public relations marketing initiative at id8 begins with deep research, brand positioning, and a meticulous rollout plan.
Our versatility is our strength. From high fashion to transformative wellness retreats, our public relations company has successfully built narratives across a diverse range of industries.
Bottega Veneta: We secured exclusive visibility for the brand's store launch in Mumbai, positioning it through premium lifestyle coverage and high-profile media placements that perfectly echoed the brand’s “quiet luxury” ethos.
Jimmy Choo: With a sharp focus on strategic celebrity seeding and features in top-tier luxury media, we amplified the brand’s seasonal campaigns in India, aligning it with aspirational yet accessible luxury narrative.
Dharana at Shillim: For this award-winning wellness retreat, we spearheaded a full-scale rebranding exercise supported by an exceptionally robust PR strategy. Our efforts resulted in over 100 media mentions across top-tier publications, firmly positioning Dharana as India’s premier destination for mindful and transformative wellbeing. .
TUMI: We introduced the global travel and lifestyle brand to a wider Indian audience by curating impactful media interactions and celebrity-driven content, consistently reinforcing TUMI’s commitment to high-performance design.
Michael Kors: With this luxury brand’s expansion, we executed city-specific launches and curated culturally relevant moments that seamlessly merged global fashion trends with local insights, leading to widespread print and digital coverage.
While for some public relations firms, PR might stop at sending out a press release, for our team, that’s just the beginning. As a public relations consultant, we nurture long-standing relationships with influential editors, stylists, influencers, and celebrities to amplify and extend the brand’s narrative across all relevant platforms. This includes:
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.” – Richard Branson
The most impactful PR strategy transcends mere coverage; it becomes a cultural moment. From significant brand growth to recall, the right moment shared with the right audience can change everything. As a leading PR agency, we’ve been at the helm of such unforgettable milestones:
David Beckham for BOSS in India: We orchestrated the entire media rollout during Beckham’s high-profile visit, aligning it with the timeless BOSS brand ethos. The event quickly became a PR sensation, covered by every major outlet and shared extensively across social media, reinforcing BOSS’s premium image in India.
Disha Patani x Calvin Klein: Our strategic involvement with Calvin Klein’s India PR saw Disha Patani emerge as a key brand face. We coordinated her media appearances, leveraged her immense social reach, and ensured consistent, impactful visibility across platforms—solidifying Calvin Klein as a trend-defining brand in India.
While Public relations marketing inherently involves qualitative aspects, our results are consistently quantifiable. Our work as a top PR firm is measured through tangible metrics:
We’re not just shaping headlines, we’re building enduring legacies. As one of India’s top PR firms, our integrated marketing services are a visibility engine designed to elevate perception, spark desire, and drive lasting brand impact.
Ready to elevate your brand’s visibility with a full-service marketing agency? Contact us for a free consultation today.
