SS HOMME

SS Homme is a luxury menswear brand specializing in bespoke tailoring, prêt collections, and accessories for modern men. The brand is known for combining contemporary western tailoring with traditional Indian design aesthetics, offering premium craftsmanship and personalized styling.

SS Homme positions itself as a one-stop destination for men seeking both western and Indian formalwear, along with accessories designed for luxury fashion consumers.

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The project focused on building brand visibility and positioning SS Homme as a leading luxury bespoke menswear label in India and internationally through strategic public relations and media engagement.

The campaign aimed to increase awareness of the brand’s bespoke services, prêt collections, and accessories, while also positioning the founders and leadership team as thought leaders in the menswear segment.

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Scope of Work

• Public relations strategy and media outreach

• Product placement and sourcing in fashion publications

• Founder profiling and thought leadership positioning

• Collection launches and editorial features

• Blogger and influencer collaborations

• Media coverage tracking and reporting

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Objective

• Position SS Homme as a leading luxury bespoke menswear brand at national and international levels.

• Promote the brand’s bespoke tailoring, prêt collections, and accessories.

• Establish the brand as a complete fashion destination for men’s western and Indian wear.

• Build credibility and influence for the founders as opinion leaders in the menswear space.

• Leverage blogger and influencer relationships to amplify brand reach.

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Services Provided

• Strategic PR and media relations

• Product sourcing and editorial placements in fashion magazines

• Founder profiling and leadership interviews

• Blogger and influencer partnerships

• Trend story placements across fashion and lifestyle publications

• Brand collaborations and partnership promotions

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The campaign also included strategic brand associations, including collaboration coverage with Bombay Shirt Company.

The PR campaign generated strong editorial visibility across fashion, lifestyle, and business publications, increasing brand awareness and credibility.

Key Media Coverage

The brand was featured in leading publications including:

GQ India | Men’s Health | FHM | HT Brunch | ET Panache

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Campaign Impact

• Multiple trend stories and product features across fashion publications

• Increased visibility for SS Homme’s bespoke tailoring process

• Strong editorial placements highlighting collections and product sourcing

• Successful blogger and influencer collaborations to amplify digital reach

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Overall, the campaign successfully enhanced SS Homme’s positioning as a premium bespoke menswear brand while building strong media credibility in the luxury fashion segment.