Marks & Spencers

Marks & Spencer is a globally recognized retail brand headquartered in the UK, known for its high-quality clothing, home products, and food offerings. Established in 1884, the brand has built a strong reputation for combining style, quality, and sustainability.

In India, Marks & Spencer has positioned itself as a premium lifestyle retailer, offering fashion-forward collections and innovative retail initiatives. The brand is also known for sustainability initiatives such as the Plan A, which focuses on responsible sourcing and environmental impact.

The project focused on strengthening Marks & Spencer’s brand presence in India through a comprehensive public relations strategy across lifestyle and corporate media.

The campaign included collection launches, celebrity seeding, media outreach, store launch communication, and sustainability initiatives, aimed at increasing media coverage and strengthening relationships with key fashion and business publications.

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Scope of Work

• Public relations strategy and media relations

• Monthly press release development and distribution

• Media outreach across lifestyle and business publications

• Celebrity and influencer seeding

• Press sampling for fashion editors and stylists

• Event planning and media showcase for seasonal collections

• Media monitoring and competitor tracking

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Objective

• Strengthen brand visibility for Marks & Spencer in India across lifestyle and corporate media.

• Promote seasonal fashion collections and new product lines.

• Support store launches across multiple cities in India.

• Highlight sustainability initiatives such as the Clothes Exchange Programme.

• Build strong relationships with key media publications, bloggers, and influencers.

Services Provided

• Strategic PR planning and execution

• Press office management and media relations

• Celebrity and influencer seeding

• Press sampling for fashion media and stylists

• Event management for collection showcases

• Media coordination for global and India-specific brand initiatives

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Key activities included:

• Launch of the Spring Summer 2018 (SS18) Collection through fashion showcases

• Promotion of the Post Surgery lingerie line in India

• Media engagement for the Clothes Exchange sustainability programme

• Support for store launches in Raipur, Jaipur, Mumbai, and Pune

The campaign generated strong media coverage across print, digital, and broadcast platforms, increasing brand visibility and consumer engagement.

Top Media Coverage

Features appeared in leading publications including:

Vogue India | ELLE India | Cosmopolitan India | Grazia India | The Economic Times

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Celebrity & Influencer Seeding

The brand gained additional visibility through celebrities such as:

Aishwarya Rai Bachchan | Deepika Padukone | Shraddha Kapoor | Richa Chadha | Rajkummar Rao

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Campaign Impact

• Extensive editorial coverage across fashion, lifestyle, and business media

• Strong amplification of store launches and sustainability initiatives

• Increased brand awareness and engagement with Indian fashion and lifestyle audiences