Daniel O’ Connor

Daniel O’Connor Architects (DOArc) is an architectural firm based in New York, providing design solutions across residential, commercial, and restaurant projects. The brand sought to enhance its digital presence and customer outreach.

To revamp DOArc’s digital footprint through:

Improved website security, aesthetics, and usability

Enhanced SEO to rank on the first page of search engines

Increased traffic, lead generation, and brand visibility

Stronger engagement through social media and content marketing

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Scope of work

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Social Media Marketing & Advertising

Content Marketing (Blogs, FAQs, Testimonials)

Online Reputation Management (ORM)

Website Audit & Recommendations:

Fix stretched images, oversized headers, and homepage layout

Add a secure HTTPS protocol

Improve contact forms, CTA buttons, and interlinking

Include testimonials, FAQ section, and social media links

Showcase services and client list in a more engaging visual format

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Design & Development Process:

Sitemap & Wireframing

Mockup Creation (Photoshop)

Front-End Development

Back-End CMS Development (WordPress using PHP & MySQL)

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Additional Recommendations:

Optimize performance (improve PageSpeed)

Add service-specific pages for better SEO targeting

Implement plugins like Wordfence or Malcare for security

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Clear roadmap to enhance user experience and increase lead generation

Structured plan to improve Google rankings for key terms like:

Best architect in New York

Residential architects NYC

Strategy in place for driving higher engagement, traffic, and conversions via improved UX and targeted advertising

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