Dharana at Shillim is a premier wellness retreat that offers a holistic approach to well-being through integrative health practices, mindfulness, and sustainable living. Nestled in the serene Sahyadris, it provides a rejuvenating escape for those seeking physical, mental, and spiritual balance.
The event, "Reset. Reconnect. Repeat with Dharana at Shillim", aimed to provide an immersive wellness experience while strengthening Dharana’s brand positioning. The objective was to engage guests through interactive wellness activities, influencer collaborations, and curated content, ensuring high recall and engagement.
The id8 team managed end-to-end event coordination, including briefing and handling influencers, live social media coverage, and on-ground guest interactions. Collaterals such as brochures, feedback forms, and welcome letters were designed and printed to enhance the guest experience. Digital assets, including a WhatsApp nudge video and a brand video, were developed to create pre-event engagement. Post-event activities involved tracking influencer-generated content, reposting stories on Dharana’s social media, coordinating with event photographers, and executing a strategic follow-up offer of a 15% discount on wellness programs for Jolie’s members.
Seamless event execution with high guest engagement
Enhanced brand visibility through influencer collaborations and social media coverage
Effective content distribution through collaterals and digital assets
Strengthened customer relationships with a post-event engagement strategy
