grey — days — grey — days —

Grey — Days — Grey — Days —

Every May, ‘Grey Days’ comes to life as the signature brand activation of new balance to reintroduce the meaning of Grey to the audience - for both the new and the faithful customer.

services provided

Creative, PR, Marketing, Events, Influencer marketing and end to end production

what we did

New Balance, a global leader in athletic footwear and apparel, partnered with us to Re launch in the Indian Market. Our team delivered a full spectrum of marketing services, from creating visually stunning assets to executing a high-energy store launch event. Here’s a look at how we made the New Balance launch a resounding success.

Cross City Events

40+

Media Placements

100K+

Impressions

Interactive Events across Mumbai and Delhi

We executed end to end event production to make sure to pull in A list celebrities and relevant media across both cities to come in for unique events with curated activities and experiences for them to post on social or cover organicly.

Curated Fashion Show, Customised Claw Machine and Gifts

A fun Evening centred around the highlight of a fashion show supported with fun claw machines games for a chance to win

Clay Workshop and Perfume Bar to develop your unique fragrance

A day event which included a clay wokrshop as well as a perfume bar where attendes developed custom scents

Integration with NBRC
New Balance Run Club

We kicked off the project by crafting a range of creative assets that would set the tone for the New Balance store launch. Every piece was designed to reflect the brand’s iconic style and resonate with its target audience.

Scope of Work:

Store Graphics: Designed in-store graphics and signage that captured the essence of New Balance's athletic yet stylish brand.
Digital Assets: Created digital assets for use across social media, email campaigns, and online advertisements, ensuring a cohesive visual identity
Store Graphics: DesignePackaging Design: Developed special edition packaging for launch-day purchases, adding an exclusive feel to the event.

Impact:

Brand Consistency: Maintained a consistent brand image across all visual touchpoints, enhancing customer recognition by 40%.
Engagement: Digital assets led to a 35% increase in social media engagement leading up to the launch.

Bengaluru Run

Delhi Run

Mumbai Run

We place great emphasis on providing designers, artists, and brands with typography that elevates their visual communication.

Mall marketing

Creative Branding all over the mall.

Mall marketing

Creative Branding all over the mall.

MALL MARKETING

If you wanna stand out, gotta be outstanding.

MALL MARKETING

Creative Branding all over the mall.

Public Relations

Our PR team focused on generating buzz around the new store. We leveraged our media contacts and developed a strategic PR campaign to get the word out

Scope of Work:

Press Releases: Crafted and distributed press releases, highlighting the store opening and its significance in the local community.
Media Outreach: Engaged with key journalists and bloggers to secure coverage in top fashion and lifestyle publications.
Influencer Partnerships: Partnered with local influencers to attend the store launch, creating authentic content and generating organic buzz.

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Impact:

Media Coverage: Secured over 20 media placements, including features in major fashion publications.
Influencer Reach: Generated over 77,136,320 PR value through influencer partnerships.