Jaipur Jewels – a name synonymous with ethereal Jadau & Diamond Jewellery..
OBJECTIVE
Jaipur Jewels, an iconic jewelry brand with a legacy of 150 years, approached id8’s expertise for a high voltage marketing strategy to remodel its brand image from being a family jeweler to a high-end contemporary jewelry brand.
ABOUT THE PROJECT
After careful analysis, Team Id8 designed a detailed integrated marketing strategy that would include social media marketing, celebrity endorsements, media coverage, PR and events.
We developed strategic social media campaigns that would solidify the brand’s image as being a major luxury jewelry brand. To reposition the brand as a contemporary luxury brand, we focused on creating strategic partnerships with trending luxury bloggers, influencers and celebrities. Our creative collaborations with fashion and lifestyle blogger Anaam C and Bollywood Celebrity Bipasha Basu generated much media mileage as we provided their signature jewelry for their weddings. For the launch of our new collections we collaborated with luxury lifestyle bloggers love and other bugs and influencers like House of Misu, a move that amplified our reach as a modern jewelry brand for the younger, chic affluent target audience.
To further enhance our image as a contemporary brand, we refashioned the visual language and content on all our social media profiles – Instagram, Facebook and Twitter and used a modern, international aesthetic for all our photoshoots, featuring models like Waluscha D’Souza to amplify their impact.
Our New Year Campaign ‘The Ring’ to introduce knuckle rings was awarded with the best Social Media Marketing Campaign Award at the 12th Annual GemFields Retail Jeweler India Awards, 2016.
For our PR strategy, we kept inline with several international trends such as giving audiences an exclusive behind the scenes sneak peek into the collection during the launch of the ‘Myga’ collection , and collaborations with international celebrities like British actor Sapna Babi for the launch.
Our events and exhibitions engagement was carried out pan India in major cities like Vishakapatnam, Baroda, Gurgaon, Agra, Delhi, Mumbai, Chennai and Bangalore, where we used new age formats to showcase our collections.
As the essence of luxury is in the finer details, we encouraged the brand to redesign its language with a focus on minimal classic communication that would appeal to a younger affluent segment, detailing finer aspects of luxury like the intricacy of craftsmanship.
To tap into social media trends, we used relevant and seasonal campaigns like the Valentine’s Day Campaign and Women’s day campaign that created an emotional connect and boosted engagement. Our collection around the pantone color, was designed to engage audiences to participate in trending conversations and thus increase visibility and enhance brand image.
RESULTS
32,000 ++ followers
1,00,000++ likes
HOW WE COLLABORATED
Celebrity Endorsements/ Influencer Partnerships/ PR Outreach/ Social Media Marketing / Events
